Small Business Survival Guide: How To Save Money and Thrive During Challenging Times

Any small business owner will tell you that running a small business is challenging. You have to manage a thousand moving pieces, ensuring that you stay on top of cash flow, employee performance, sales, marketing, and many other factors. Many owners struggle to manage all the different elements, and their business struggles as a result.

When circumstances get tough, running a business becomes an even greater challenge. Throughout the years, many events have occurred that placed a squeeze on businesses:

• The Great Depression
• World War I and World War II
• The Cold War
• The 2008 housing market collapse
• The 2020 coronavirus pandemic

During these difficult times, many small businesses folded under the pressure. They simply weren’t able to keep going.

In this small business survival guide, you’ll discover effective steps to take that will help your business thrive in the midst of difficult times. Doing these things won’t make things “easier,” but they could be the difference between your business surviving or dying.